Paul Williams to Lead Eastern Territory, Kimberly Novkov to Oversee Western Territory
(Monroe, WA) November 10, 2025 – Echo Falls Seafoods announced today they have hired two new Regional Sales Managers to join their expanding sales team. Kimberly Novkov has been appointed Regional Sales Manager for the Western territory, and Paul Williams will take on the role of Regional Sales Manager for the Eastern territory. They join Jeremy Titsworth, who has led the Midwest region since March 2025. These new appointments support Echo Falls’ long-term strategy to expand its footprint and deliver premium smoked and specialty seafood nationwide.
All three Regional Sales Managers will report to Jeff Gernand, recently promoted to Director of National Sales – Branded Products. “Kimberly and Paul bring a dynamic blend of industry experience, customer focus, and strategic thinking,” said Gernand. “Their contributions will be instrumental as we continue to grow our brand presence and deepen relationships with our retail and foodservice partners.”
Novkov brings a unique mix of culinary expertise and sales acumen to Echo Falls. A classically trained chef, Kimberly has also spent years working in premium protein sales across both foodservice and retail channels. Her deep understanding of product quality and customer needs makes her an asset in driving growth across the Western territory.
Williams joins Echo Falls with extensive experience in the seafood industry,
having held sales leadership roles at companies including Aqua Star and High
Liner Foods. His proven track record in managing national accounts and building
strong customer relationships positions him well to lead the Eastern territory.
“We’re thrilled to welcome Kimberly and Paul to our expanding sales team,” said
Ron Christianson, Executive Vice President of Sales and Marketing. “Their
expertise will help us extend the reach of our products and strengthen our
relationships with customers across the country. Echo Falls has built its
reputation on delivering premium seafood, and this team will help us take that
to the next level.”
About Echo Falls: Echo Falls is the number one smoked seafood brand in grocery stores across the United States. Echo Falls products start with premium-quality fish that are hand-selected and smoked using time-honored methods. The brand has a long history of innovation and prides itself on authentic sourcing and production methods and transparent labeling of species and product origin. The Echo Falls product line includes both classic traditional smoked seafood items, as well as on-trend flavor options. Learn more at www.echofallsseafoods.com.
