Seasoned Sales Expert Kyle White Joins the Team
(Monroe, WA) March 25, 2026 – Echo Falls Seafoods is pleased to announce the appointment of Kyle White as Sales Manager, where he will oversee several of the company’s key retail accounts for branded products.
White brings extensive experience in retail packaged sales, most recently managing national accounts for the Latitude 45 smoked salmon brand at MultiX. His background includes a strong track record of growing branded programs, building customer relationships, and expanding market reach, expertise that will support Echo Falls’ continued growth in the branded seafood category.
“I’m excited to join Echo Falls at such a dynamic time for the brand,” said White. “Echo Falls has built a strong reputation for quality and consistency, and I’m looking forward to working with our retail partners to expand the brand’s presence and bring our products to even more consumers.”
White reports to Jeff Gernand, who was recently promoted to Director of National Sales -Branded Products at Echo Falls White officially kicked off his role with the Echo Falls team in Boston, where the company exhibited at Seafood Expo North America, held March 15-17.
“Kyle has already hit the ground running, and we’re excited to welcome his energy and expertise to the team,” said Gernand. “His experience with national accounts will be a great asset as we continue to strengthen relationships with both new and existing customers.”
About Echo Falls: Echo Falls is the number one smoked seafood brand in grocery stores across the United States. Echo Falls products start with premium-quality fish that are hand-selected and smoked using time-honored methods. The brand has a long history of innovation and prides itself on authentic sourcing and production methods and transparent labeling of species and product origin. The Echo Falls product line includes both classic traditional smoked seafood items, as well as on-trend flavor options. Learn more at www.echofallsseafoods.com.
